Book Detail: Marketing Management and International Trade
Language: English
Pages: 172
Author: A. K. Makwana, Raka Saxena
Price: Free
Course Outline: Marketing Management and International Trade 2(2+0)
Module 1: Overview of marketing
Lesson 1. Concept of marketing and marketing management process
Lesson 2. Functions of marketing
Lesson 3. Scope of marketing management
Lesson 4. Elements of marketing mix
Lesson 5. Marketing environment: Micro and macro environments
Module 2: Consumer behaviour and market intelligence
Lesson 6. Consumer buying behaviour
Lesson 7. Market demand assessment – present and future demand
Lesson 8. Market planning
Lesson 9. Market segmentation, targeting and positioning
Lesson 10. Marketing information system
Lesson 11. Marketing research and its application
Module 3: Elements of marketing mix – I. Product
Lesson 12. Managing the product
Lesson 13. New product development
Lesson 14. The concept of product life cycle
Lesson 15. Product brand and packaging
Module 4: Elements of marketing mix – II. Price
Lesson 16. Pricing and its methods
Lesson 17. Price determination and pricing policy of milk products
Module 5: Elements of marketing mix – III. Place
Lesson 18. Marketing channels
Lesson 19. Wholesaling
Lesson 20. Retailing
Module 6: Elements of marketing mix – IV. Promotion
Lesson 21. Advertising
Lesson 22. Sales promotion
Lesson 23. Personnel selling
Lesson 24. Publicity
Module 7: Dairy product marketing
Lesson 25. Status and problems in marketing of dairy products
Module 8: International marketing
Lesson 26. Salient features of international marketing
Lesson 27. International marketing environment
Lesson 28. International market entry strategies
Lesson 29. Product and price elements
Lesson 30. Place and promotion elements
Lesson 31. Deciding the marketing organization structure
Lesson 32. World Trade Organization
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