Bengaluru: Karnataka’s leading dairy brand Nandini has been announced as the official dairy partner of Royal Challengers Bengaluru (RCB) for the upcoming Indian Premier League 2026, scheduled to begin on March 28.
The partnership marks a significant collaboration between two prominent Karnataka-based brands, bringing together the strength of the dairy sector and the massive fan base of cricket in the state.
The brand Nandini, owned by the Karnataka Milk Federation (KMF), will feature prominently in advertising campaigns and promotional activities throughout the tournament. The association is expected to enhance brand visibility while engaging millions of cricket fans.
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KMF Managing Director B Shivaswamy stated that the partnership reinforces the federation’s continued support for sports and community engagement. “KMF and RCB represent the coming together of two strong brands rooted in Karnataka. We look forward to connecting with the passionate fan base during the season,” he said.
Echoing similar sentiments, Rajesh Menon, Chief Operating Officer of Royal Challengers Bengaluru, described the collaboration as special for fans. “This partnership is built on shared values of excellence, trust, and a deep connection with the community. Nandini’s strong legacy and household presence make this association truly meaningful,” he noted.
The tie-up is expected to create unique fan experiences and strengthen the cultural and commercial synergy between sports and dairy sectors in Karnataka.
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