Vijayawada: In a move to expand its footprint in Andhra Pradesh’s dairy market, Krishna Milk Union has launched a new range of Vijaya dairy products in Vijayawada, aiming to deliver high-quality, nutritious products with modern packaging standards.
The launch reinforces the strong brand legacy of Vijaya Dairy, which is widely trusted across South India for its purity, quality, and farmer-linked sourcing model.
Expanding Product Portfolio
Vijaya Dairy offers a wide range of products, including:
- Milk (known for its rich and creamy texture)
- Ghee
- Flavoured milk
- Paneer
- Curd and buttermilk
- Ice cream, sweets, and lassi
The new launch aims to cater to evolving consumer demand for safe, hygienic, and value-added dairy products.
New Automated Dairy Plant at Veeravalli
To support expansion, Vijaya Dairy has set up a greenfield processing plant on a 27-acre site at Veeravalli near Vijayawada.
The plant:
- Initially handles 3–4 LLPD (lakh litres per day)
- Designed to scale up to 5 LLPD, expandable to 6 LLPD
- Focuses on both fresh milk and reconstituted milk (RCM) during lean seasons
To address earlier challenges like high labour costs, utility consumption, and hygiene standards, Vijaya Dairy partnered with Neologic Engineers for a fully automated solution.
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Advanced Technology Integration
The new facility incorporates state-of-the-art dairy processing systems, including:
- Milk handling and processing units
- Advanced separation systems from Alfa Laval
- Homogenization technology from GEA Group
- High-capacity refrigeration (700 TR)
- Auto fat standardization and milk standardization systems
- SCADA and MIS-based digital monitoring
- Cold storage (0° to 5°C) and blast freezers
- CIP (Clean-in-Place) systems for hygiene
The plant also includes wastewater treatment and RO water systems, ensuring sustainability and regulatory compliance.
Fast-Track Commissioning
Despite being a greenfield project, the plant was designed and commissioned in just four months, enabling Vijaya Dairy to meet its target of entering the Hyderabad market before peak summer demand.
Impact on Farmers and Employment
The project is expected to:
- Increase milk procurement from local farmers
- Generate employment for rural youth
- Strengthen the regional dairy value chain
Officials noted that automation has significantly reduced utility and water consumption costs, improving overall efficiency.
Strategic Expansion into Hyderabad
With enhanced capacity and modern infrastructure, Vijaya Dairy is now positioned to expand aggressively into the Hyderabad market, boosting its presence beyond traditional strongholds.
Big Picture
This development reflects a broader trend in India’s dairy sector:
- Shift toward automation and smart processing
- Focus on value-added products
- Stronger integration between farmers and processing units
In short, Vijaya Dairy is not just launching products—it’s upgrading its entire ecosystem to compete in a modern, efficiency-driven dairy market.
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