Guwahati, April 11: In a quiet but significant milestone for Northeast India’s dairy sector, Purabi Dairy—operated by North East Dairy and Foods Limited has surpassed ₹400 crore turnover in FY 2025–26, reflecting the steady expansion of its farmer network and supply chain.
From 2,000 Litres to 1.6 Lakh Litres Daily
What began as a modest operation handling just 2,000 litres per day has evolved into a large-scale system:
- Average daily sales: 1.6 lakh litres
- Peak demand: करीब 2 lakh litres, especially during festivals like Rongali Bihu
This growth highlights the strength of a well-coordinated dairy network operating behind the scenes.
58,000 Farmers Power the System
At the heart of this expansion is a vast rural network:
- 58,000 dairy farmers connected across Assam
- Decentralised procurement across villages and districts
- Strong collection, storage, and distribution systems
The model ensures that milk moves efficiently despite logistical challenges posed by terrain and infrastructure.
Rising Demand for Value-Added Products
While liquid milk remains the backbone, consumer preferences are shifting:
- Curd emerging as a high-demand product
- Expansion into sweets already underway
- Upcoming launches: ice cream sticks and choco bars
This signals a strategic shift toward value-added dairy, where margins and growth potential are higher.
Assam’s Bigger Dairy Vision
Under the Assam Dairy Development Plan, the state is aiming to scale production significantly:
- Target: 10 lakh litres per day
- Current procurement: around 2.5 lakh litres daily
Key interventions include:
- Artificial insemination programmes
- Farmer support and training initiatives
- Productivity enhancement measures
A System Built on Precision
Dairy is a race against time—milk must be collected, processed, and delivered within hours. In a state like Assam, where geography adds complexity, maintaining this daily precision is critical.
Read More: Morocco’s Extralait Opens $10.8 Million Dairy Plant to Boost Production and Rural Livelihoods
The ₹400 crore milestone is not just about revenue—it reflects:
- A resilient supply chain
- Strong farmer participation
- Evolving consumer demand
- Consistent operational discipline
The Bigger Picture
Purabi Dairy’s rise shows how cooperative-driven, decentralized models can scale even in challenging environments.
Bottom line:
Behind every litre of milk in Assam is a network of thousands working in sync—and that quiet coordination is now turning into serious economic momentum.
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