Komalpreet Kaur and Gurjeet Singh Hundal turn a small pandemic-era venture into a value-added dairy enterprise selling milk, paneer, ghee, sweets and other products directly to consumers.
AMRITSAR, PUNJAB: What began as a modest dairy venture around the COVID-19 pandemic has grown into a business reporting monthly sales of more than ₹6 lakh for first-generation dairy entrepreneurs Komalpreet Kaur, 34, and her husband, Gurjeet Singh Hundal, 37.
Based in Bhinder Colony, Amritsar, the couple have built their business by combining livestock rearing, on-farm processing and direct-to-consumer sales. Their product range includes milk, paneer, curd, buttermilk, milk badam, barfi, kheer and ghee.
Komalpreet, who had no prior experience in dairy farming, is now involved in several stages of the operation, from milking buffaloes to preparing and selling dairy products. The couple market their products through a makeshift stall outside Gurdwara Baba Deep Singh Shaheed in Amritsar.
From financial uncertainty to dairy entrepreneurship
Before entering dairy farming, Gurjeet worked as a foreman at a small kirpan-manufacturing unit and later drove a rented battery rickshaw to support the household.
The couple, both educated up to Class 12, hail from Mahima Pandori village, where they own slightly more than an acre of land. They currently live in Guru Wali village’s Bhinder Colony area, where they operate their dairy business.
According to Komalpreet, a relative who ran a larger dairy encouraged them to begin on a small scale shortly before the pandemic. The relative arranged approximately eight buffaloes against an initial payment of ₹100 per animal, with the remaining amount—around ₹70,000 per buffalo—to be paid within three months.
The couple reportedly cleared the outstanding payments within months and subsequently expanded their herd. At one stage, their livestock numbers reached 30 animals. Their current herd comprises approximately 17 buffaloes and one cow, with the animals collectively valued at around ₹27 lakh, according to the account.
The couple say they have cleared their initial borrowing and now operate without outstanding debt.
Daily milk supply supports product diversification
The dairy reportedly produces approximately 150 kg of milk daily, supplemented by another 100 kg sourced from relatives’ dairy operations to meet demand.
This combined supply supports the production of several dairy products, allowing the business to serve customers seeking both fresh milk and traditional value-added foods.
Buffalo milk is particularly useful for products such as paneer, ghee and Indian sweets because of its relatively high fat and total-solids content. However, product yields and profitability depend on milk composition, processing efficiency, ingredient costs and storage conditions.
For the couple, diversification has become central to their business model: instead of selling all their milk through wholesale channels, they convert a portion into products that can be marketed directly to consumers.
Direct selling builds a customer base
The couple sell their products outside Gurdwara Baba Deep Singh Shaheed twice daily: from 7:30 am to 9:30 am and from 7 pm to 9 pm, according to the report.
Their stated selling prices include:
| Product | Reported retail price |
|---|---|
| Milk | ₹80 per kg |
| Paneer | ₹480 per kg |
| Curd | ₹100 per kg |
| Barfi | ₹800 per kg |
| Ghee | ₹1,500 per kg |
| Milk badam | ₹50 per 300 ml bottle |
Also Read: Global Milk Production Forecast to Grow 2.2% in 2026, Slowing to 1% in 2027
The couple say their focus is on product purity and building trust through direct interaction with customers. Komalpreet said the business has developed a regular customer base without depending entirely on dairy companies or intermediaries.
Gurjeet has also reinvested some of the earnings in other livelihood opportunities, purchasing four battery rickshaws—one for himself and one each for his father, uncle and brother-in-law.
Rising demand prompts retail expansion
Ghee has reportedly become one of the products for which demand exceeds the couple’s current production capacity. To expand their retail operations, they have rented a shop in front of the gurdwara and plan to begin selling their products there.
A permanent storefront could provide greater visibility and a more established sales channel. It will also require careful management of production, refrigeration, hygiene, staffing and inventory as the business grows.
The couple estimate their profit at around 50%, while reporting monthly sales exceeding ₹6 lakh. The stated margin has not been independently verified and should be distinguished from net profit after accounting for all operating costs.
Lessons for small dairy entrepreneurs
The Amritsar enterprise illustrates how small dairy businesses can explore value addition and direct marketing to capture more of the consumer price. Its approach combines livestock ownership, product diversification, customer relationships and reinvestment of earnings.
However, replicating the model requires more than access to buffaloes and a retail location. Entrepreneurs must also manage feed costs, animal health, milk quality, processing hygiene, cold-chain requirements, food-safety compliance and demand for perishable products.
For aspiring dairy entrepreneurs, the central lesson is that direct selling and value-added processing can create new income opportunities when supported by consistent quality, customer trust and sound financial management.
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