Wednesday, November 12, 2025
HomeNewsDairy NewsBritannia to Enter Ready-to-Drink Protein Beverage Market

Britannia to Enter Ready-to-Drink Protein Beverage Market

Britannia Industries is set to expand its dairy portfolio by launching ready-to-drink (RTD) protein beverages, according to Executive Vice Chairman and MD Varun Berry during the company’s Q2 FY26 earnings call.

Britannia

Berry said Britannia aims to tap into the growing protein drink segment, but clarified that the company will not venture into whey powders, as it currently lacks the capability to produce the high-grade whey used in bodybuilding supplements.

Q2 FY26 Performance Highlights

  • Net Profit: ₹689.95 crore (up 34% YoY)
  • Revenue: ₹4,664.51 crore (up 3.6% YoY)
  • Growth driven by stable input costs and strong cost management.

Berry noted that Britannia has achieved its desired profitability and will now shift focus to volume-led growth by:

  • Investing heavily in core brands and marketing,
  • Becoming more price-competitive, even if it slightly reduces margins,
  • Expanding rural distribution through a direct model rather than the old hub-and-spoke approach.

GST Rate Change & Market Outlook

Berry said the recent GST revisions (effective Sept 22, 2025), which covered about 85% of Britannia’s portfolio, will strengthen the position of organised players and bring greater transparency to the food sector.

Leadership Update

Britannia announced the appointment of Dakshit Hargave as the new CEO, joining in December 2025.
Berry will transition into a mentorship and strategic support role:

Big Picture

With profitability now stable and inflation easing, Britannia is doubling down on growth through:

  • Innovation in dairy beverages,
  • Aggressive brand investment, and
  • Deepening rural penetration.

The move into RTD protein drinks positions Britannia to compete with major dairy and nutrition players like Amul, Nestlé, and ITC in India’s rapidly growing health beverage segment.

Read More: Banglar Dairy hikes milk prices by Rs 4 per litre

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Disclaimer
I do my best to share reliable and well-researched market insights but but occasional errors or omissions may slip through. Please view all content as informational, not financial advice.

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