Ananda Dairy has set an ambitious target to achieve a turnover of ₹10,000 crore by 2030, driven by expanded processing capacity and diversification into value-added and adjacent product categories. The company had recorded a turnover of ₹1,700 crore in FY24.
The growth strategy is anchored in disciplined milk sourcing, capacity enhancement, and a broader product portfolio designed to meet everyday urban consumption needs.
Expanding Beyond Core Dairy
While continuing to strengthen its core portfolio of milk, dahi, paneer and ghee, Ananda plans to enter new dairy segments including UHT milk, flavoured milk, milkshakes, paneer spreads, traditional Indian sweets and A2 milk.
Beyond dairy, the company is also eyeing expansion into frozen peas, idli-dosa batter, tofu, sweet corn and mustard oil. The diversified mix is aimed at encouraging frequent, small-ticket purchases and ensuring the brand remains relevant across multiple daily consumption occasions.
The company said this product expansion roadmap will play a key role in achieving its ₹10,000 crore revenue milestone by the end of the decade.
Strengthening Farmer Network and Capacity
As part of its capacity-building programme, Ananda Dairy has engaged with 5,000 farmers in Uttar Pradesh. Supported by Gram Sakhi facilitators, the company conducts annual veterinary camps, currently covering over 10,000 livestock to improve productivity and animal health.
Founded in 1989 in Bulandshahar by Dr Radhey Shyam Dixit, the company transitioned its brand identity from Gopaljee Dairy to Gopaljee Ananda and eventually to Ananda in 2012.
Read More: Dodla Dairy Expects EBITDA Margins to Recover to 8–9%.
Today, Ananda sources milk through 6,000 village-level collection centres, engaging over 3 lakh farmers. Daily milk procurement exceeds 10 lakh litres. The milk is transported to 35 chilling centres, where it is tested by trained chemists and chilled to 0°C before processing.
Processing operations are carried out at five plants located in Pilkhuwa, Siyana, Gajraula, Varanasi and Raebareli in Uttar Pradesh, with a combined installed milk-handling capacity of 18 lakh litres per day.
Expanding Market Reach
Ananda’s products are distributed through over 5,000 distributors and dedicated brand outlets, reaching approximately 1.5 lakh kirana stores along with modern retail formats. The company has a presence across 15 states and more than 100 cities, ensuring consistent shelf visibility from small towns to metropolitan markets.
With a strong rural sourcing backbone and an expanding urban-focused product basket, Ananda Dairy is positioning itself for accelerated growth in India’s competitive dairy and FMCG landscape.
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