Varanasi: Uttar Pradesh Animal Husbandry and Dairy Development Minister Dharmpal Singh on Saturday inaugurated ‘Rangeelo Kashi’, a two-day mega rural festival at Banaras Hindu University (BHU), bringing together farmers, dairy experts, researchers, policymakers, entrepreneurs, cooperatives and rural enterprises.
The festival is being organised by the National Dairy Development Board (NDDB) and its wholly owned subsidiary NDDB Dairy Services to showcase livestock excellence, agri-dairy technologies, farmer-led innovations and the cultural heritage of Purvanchal.
Designed as a platform for knowledge exchange and practical learning, Rangeelo Kashi focuses on emerging technologies, enterprise opportunities and developments across the rural economy and dairy value chain.
Focus on farmer income and livestock productivity
Addressing the gathering, Dharmpal Singh said the Uttar Pradesh government was supporting farmers through subsidies for cattle purchases and access to high-quality semen to improve livestock productivity and farmer incomes.
He said animal husbandry and dairy development would be important to Uttar Pradesh’s ambition of becoming a $1 trillion economy, with efforts focused on increasing milk production while keeping production costs under control.
The minister also urged livestock owners to participate in the government’s vaccination programmes to protect animals from disease and improve productivity.
UP dairy sector sees further scope for growth
Durga Shankar Mishra, former Uttar Pradesh chief secretary and director at NDDB, said Uttar Pradesh had regained momentum as a major milk-producing region.
He credited focused efforts by the state government and NDDB with helping Uttar Pradesh strengthen its position as India’s largest milk-producing state, while noting that significant opportunities remain to further develop the state’s dairy sector.
NDDB outlines eastern UP dairy development plans
NDDB Chairman and Managing Director Meenesh Shah said Rangeelo Kashi followed the success of the first Rangeelo event organised in Jaipur.
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He said NDDB was working to strengthen dairy development in eastern Uttar Pradesh, including through efforts to revive older dairy plants and promote high-yielding cattle breeds.
Nandi Show highlights indigenous cattle breeds
The inaugural day featured a ‘Nandi Show’, showcasing high-quality cattle breeds including Sahiwal, Tharparkar, Bhadawari and Gir.
The event also recognised meritorious children of milk producer organisation farmers and beneficiaries of Uttar Pradesh dairy development schemes.
The festival includes a Grand Pashu Mela, technical sessions, workshops, live demonstrations, Experience Zones and exhibitions, giving farmers opportunities to learn about livestock management, dairy technologies and emerging innovations.
More than 20,000 visitors expected
Organisers expect the event to attract more than 20,000 visitors and feature:
- 85 exhibitors
- 500 delegates
- 150 Pashu Mela participants
- 20 Handicraft Haat participants
- More than eight high-genetic-merit livestock breeds
- Total prize money exceeding ₹41 lakh
The festival is positioned as a platform connecting farmers with technology providers, researchers, cooperatives, startups and rural enterprises, while highlighting opportunities for value addition and productivity improvement across the dairy value chain.
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