Campaign to highlight cow milk and buffalo milk offerings, with a focus on quality, freshness and authenticity
NEW DELHI: Indian dairy and food-essentials brand Country Delight has appointed National Award-winning actor and filmmaker Rishab Shetty as its brand ambassador to promote its cow-milk and buffalo-milk products across India.
The campaign aims to strengthen awareness of the company’s dairy range among households, positioning quality, freshness and authenticity as key considerations in everyday milk purchases.
The partnership brings together Country Delight’s focus on household food essentials and Shetty’s public profile as an actor, writer and director known for his work rooted in familiar cultural experiences.
Company highlights milk quality standards
Country Delight said its milk undergoes more than 140 quality checks daily, which the company says are designed to detect adulterants. It also stated that pasteurisation and packaging take place under temperature-controlled conditions at 4°C.
Through the campaign, the company plans to highlight the quality-control measures it says are applied before its milk reaches consumers. Its messaging centres on maintaining freshness and quality from sourcing to delivery.
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These figures and process descriptions reflect the company’s stated quality standards; the campaign announcement does not independently establish their effectiveness.
Leadership outlines partnership objectives
Chakradhar Gade, chief executive and co-founder of Country Delight, said the association would help the company communicate the importance of quality in everyday food choices to a wider audience. He cited Shetty’s nationwide appeal and personal qualities when explaining the selection.
Shetty said choosing food for family members involves responsibility, adding that food habits developed during childhood can continue across generations. He described quality, authenticity and everyday family choices as themes shared by the partnership.
Focus on household dairy consumption
Country Delight said the campaign would broaden awareness of its cow-milk and buffalo-milk products and encourage consumers to consider quality alongside familiarity and convenience when choosing milk and other food essentials.
The collaboration reflects the role of brand ambassadors in helping dairy companies communicate product positioning and quality-related messaging to consumers. The campaign’s impact will depend on its reach and its ability to translate brand awareness into consumer engagement and product demand.
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