GCMMF revises fresh pouch milk prices by 4–5%, citing higher procurement, fodder, packaging and fuel costs.
ANAND: The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, has increased the prices of its fresh pouch milk variants by ₹2–₹4 per litre, effective November 12, 2026.
In a statement issued on November 11, GCMMF announced a 4–5% price revision across major milk variants and pack sizes in India, citing a significant increase in the costs of milk production and processing.
The price of Amul Taaza toned milk (3% milk fat) has increased by ₹2 per litre, representing a 3.3% rise, while Amul Gold milk (6% milk fat) has become costlier by ₹4 per litre, a 5.5% increase.
Rising fodder and cattle-feed costs drive revision
GCMMF attributed the price increase to higher input costs across the dairy supply chain.
The cooperative reported significant increases during the year in the prices of green and dry fodder, cattle-feed ingredients such as oil cakes, maize and molasses, milk-packaging film and fuel.
It also cited low and uneven rainfall in Gujarat and several other parts of India as an additional challenge affecting dairy production costs.
According to GCMMF, the revision is intended to help the cooperative maintain remunerative procurement prices for milk producers amid rising production expenses.
Farmers’ procurement prices increased by 4–5%
GCMMF stated that its member milk unions had increased procurement prices paid to farmers by approximately 4–5% over the past year. The latest revision is expected to provide further support to milk producers.
The federation also highlighted the distribution model of the Amul cooperative structure, stating that approximately 80% of the revenue collected from consumers is returned to 36 lakh milk producers.
GCMMF said a major portion of the increase in retail milk prices would be passed on to producers, helping encourage continued growth in milk production.
Second price revision in 2026–27
The latest increase follows Amul’s previous milk-price revision in May 2026, when the cooperative raised prices by ₹2 per litre across selected variants.
The November revision reflects continued pressure from higher farm-level production expenses and processing costs. It also highlights the challenge of balancing consumer affordability with the need to provide remunerative prices to dairy farmers.
For the dairy sector, the latest decision underlines the importance of feed and fodder availability, procurement-price management and efficient processing and distribution in maintaining the sustainability of the milk supply chain.
Also Read: Mother Dairy Raises Milk Prices by ₹2–₹4 per Litre from November 12, 2026
GCMMF stated that the consumer price increase would help it pay better prices to milk producers and support them during the difficult conditions.
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