Rupa Kumari of Turiyapur village expanded a four-cow venture into a dairy business with 18 cows and 8 buffaloes, producing 280 litres of milk daily and employing eight people.
BETTIAH, WEST CHAMPARAN: At a time when many young people from Bihar migrate to other states in search of employment, 37-year-old Rupa Kumari has built a livelihood through dairy farming in her village in West Champaran district.
A resident of Turiyapur village in Balirampur Panchayat, Sikta block, Rupa has developed a dairy enterprise that reportedly generates approximately ₹1.20 lakh in monthly net income through milk sales and value-added dairy products.
Her journey began in 2021 with a loan of just ₹1 lakh through the Chanda Jeevika Self-Help Group. From an initial investment in four cows, she has gradually expanded her business into a livestock and dairy-products enterprise.
Starting with a ₹1 lakh Jeevika loan
Rupa started her dairy venture in 2021 to improve her family’s financial condition.
She obtained a ₹1 lakh loan through her Jeevika Self-Help Group and invested the money in purchasing four cows.
The initial period involved challenges associated with livestock management, animal care and business operations. However, through sustained effort and attention to animal management, she gradually expanded the scale of her enterprise.
18 cows and 8 buffaloes produce 280 litres daily
Rupa currently owns 18 cows and 8 buffaloes, which together produce approximately 280 litres of milk per day.
She supplies the milk to the market through a local dairy cooperative society.
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Based on the reported daily production and an assumed average realisation of ₹40 per litre, milk sales generate approximately ₹3.36 lakh in gross monthly revenue over a 30-day period.
After accounting for expenses such as animal feed, medicines and livestock maintenance, the business reportedly earns around ₹1 lakh in monthly net profit from milk sales.
Value addition contributes another ₹20,000
Beyond liquid-milk sales, Rupa has diversified into the production and marketing of traditional dairy products.
She manufactures and sells:
- Pure ghee
- Curd (Dahi)
These value-added products reportedly contribute an additional ₹20,000 in monthly net income.
Combining the earnings from milk sales and dairy-product sales, her total reported monthly net income is approximately ₹1.20 lakh.
Dairy enterprise creates employment for eight people
Rupa’s business has also created local employment opportunities.
The enterprise provides work to eight people, including two women members associated with Jeevika and two pickup vehicle drivers.
The remaining workers support the dairy’s operations. The business has also helped improve the family’s financial position, including expenditure on children’s education, healthcare and household needs.
An example of women-led rural entrepreneurship
Rupa’s journey demonstrates how access to small-scale institutional finance, livestock ownership and gradual business expansion can help rural women establish independent sources of income.
Her enterprise also highlights the potential of dairy farming when combined with cooperative marketing and value addition.
For rural women considering dairy entrepreneurship, her experience underlines the importance of starting at a manageable scale, maintaining animal health, developing reliable milk-market connections and exploring products such as ghee and curd to diversify revenue.
From four cows purchased with a ₹1 lakh Jeevika loan to a 26-animal dairy enterprise producing 280 litres of milk daily, Rupa Kumari’s journey illustrates the potential of dairy farming to strengthen rural livelihoods, support women’s financial independence and generate employment within villages.
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