Minister of Agriculture, Animal Husbandry and Cooperatives Shilpi Neha Tirkey said that she will request the government to provide space for setting up the booth. She said that temporary booths for Medha Dairy will also be set up outside schools in urban areas.
The Jharkhand government has decided to promote the local government dairy product Medha. Under this decision, Medha booths will now be opened outside government offices in the state. Medha is a part of the Jharkhand Milk Federation (JMF). JMF, in collaboration with the National Dairy Development Board (NDDB), is expanding the dairy development program in the state.
Booths will also be opened outside schools
Shilpi Neha Tirkey, Minister of Agriculture, Animal Husbandry and Cooperatives Department, said that she would request the government to provide space for setting up booths. She said that temporary booths for Medha Dairy will also be set up outside schools in urban areas. Tirkey held a meeting with JMF officials at the Animal Husbandry Directorate in Hesag on Thursday evening, in which various ways to promote Medha Dairy products, especially in urban areas, were discussed.
He said the department believes that school children can be a powerful medium to promote the brand. In urban areas outside schools, temporary booths of the milk brand will provide a variety of its high-quality products to students, an official statement said. The minister also directed to open Medha Dairy booths in Mandar, Chanho and Beddo in Ranchi. The department has also decided to select the site for setting up the dairy plant in Seraikela-Kharsawan district instead of Jamshedpur, the statement said. Tirkey also suggested setting up a dairy cooperative society along with a federation to connect rural communities, create employment opportunities and help the department achieve its goals.
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