Brand unveils dual-flavour cones, fruit tubs, premium bars and mini bites ahead of peak season
Bengaluru: Dairy Day has unveiled an expanded summer portfolio as part of its FY’26 growth roadmap, aiming to strengthen its position in India’s fast-evolving ice cream market.
The company has set a topline target of ₹1,000 crore in the ice cream segment and is banking on product innovation and premiumisation to sustain its growth trajectory. The brand has reported a compound annual growth rate (CAGR) of approximately 25%, outperforming broader market growth.
New Summer Line-Up
The latest product introductions include:
- Double Cone Ice Creams in dual-flavoured combinations:
- Mango–Vanilla
- Blackcurrant–Strawberry
- Fruit Tubs featuring real fruit chunks in:
- Mango
- Strawberry
- Chikoo
- Jamun
- Double Sundae Tubs in 250 ml and 500 ml packs
- Expansion of the flagship Triple Bar portfolio with new:
- Butterscotch variant
- Coffee-based variant
(Triple-layered chocolate-coated ice cream sticks)
- Introduction of Mini Bites in Vanilla and Blackcurrant, tapping into the growing snackification trend.
The company expects these launches to drive strong double-digit revenue growth in FY’26 and boost incremental sales during the peak summer season.
Riding the Premium and Variety Wave
According to the company, consumer preferences are shifting toward multi-flavour experiences, texture contrasts, and layered formats rather than single-flavour offerings. There is also increasing demand for portion-controlled indulgence and bite-sized formats.
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Arvind Ramachandran, Vice President – Marketing at Dairy Day Ice Creams, said the new products are designed to align with this evolving demand.
“Today’s consumer is looking for novelty, flavour transitions, and a sense of discovery with every bite. With our new 2-in-1 combinations and fruit tubs, we are addressing this shift while strengthening our high-growth SKU portfolio,” he said.
He added that the launches are strategically aimed at improving per-unit realisation, encouraging premium consumption, and unlocking incremental revenue across key markets.
Distribution Expansion Plans
In parallel with portfolio expansion, Dairy Day plans to double its distribution footprint from 80,000 outlets over the next three years, strengthening its presence across geographies and consumer segments.
“With these introductions, we are not only expanding our portfolio across flavours and formats but also enhancing our revenue mix through differentiated, higher-value offerings,” Ramachandran said.
Growth-Focused Strategy
With a strong innovation pipeline and a consumer-first product development strategy, Dairy Day is positioning itself aggressively for the upcoming summer season — traditionally the most critical revenue period for ice cream brands.
As competition intensifies in India’s premium and impulse ice cream segments, the company’s expansion into layered, fruit-based, and snack-sized formats signals a clear intent: capture higher value per scoop, not just higher volume.
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