Book Detail: Horti-Business Management
Language: English 
Pages: 219
Author: S.D.Siva Kumar, Ramesha Y.S.
Price: Free
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Theory
- Farm management – definition, nature, characteristics and scope
- Farm management principles and decision making
- Production function, technical relationships
- Cost concepts, curves and functions
- Factor – product, relationship, Factor – factor relationship and Product – product relationship, optimum conditions
- Principles of opportunity cost, equi-marginal returns and comparative advantages
- Time value of money, economic of scale, returns to scale
- Cost of cultivation and production and break even analysis
- Decision making under risk and uncertainty
- Farming systems and types
- Business Management – meaning, definition of management, functions of management
- Planning – meaning, steps and methods of planning, types of plan, characteristics of effective plans
- Organizations – forms of business organizations, organizational principles, division of labour
- Job design and span of control
- Responsibility, power, authority and accountability
- Direction – guiding, leading, motivating, supervising
- Coordination – ¬meaning, types and methods of controlling – evaluation, control systems and devices
- Budgeting as a tool for planning and control. Record keeping as a tool of control
- Functional areas of management – operations management – physical facilities, implementing the plan
- Scheduling the work, controlling production in terms of quantity and quality
- Materials management – types of inventories, inventory costs, managing the inventories, economic order quantity (EOQ)
- Personnel management – recruitment, selection and training, job specialization
- Marketing management – meaning, marketing functions
- Marketing Institutions – shandies, co-operative and regulated marketing institutions
- Marketing Institutions – other marketing institutions and WTO
- Marketing channels, marketing costs, margins, price spread and marketing efficiency
- Price analysis – forecasting and market integration
- Planning the marketing programmes, marketing mix and four P’s of marketing of mix
- Market segmentation – methods of market segmentation, product life cycle
- Pricing policy, pricing method, price at various stages of marketing
- Financial management – credit, types of credit, 3R’s of credit, types of repayment
- Important financial institutions
- Financial statements and ratios, capital budgeting
- Project management – definition, project preparation evaluation measures
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