Thiruvananthapuram: Milma is set to enter the bottled milk segment for the first time, marking a strategic shift in its product offering. The move comes as private companies gain traction with bottled milk in the market.
In the initial phase, the Thiruvananthapuram Regional Union has set a target to sell 10,000 litres of bottled milk every day.
The milk will be supplied in high-quality, reusable one-litre plastic bottles. Once opened, the milk can be safely stored for up to three days without spoiling.
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Currently, one litre of cover milk is priced at Rs. 56, while the bottled version is expected to be priced slightly higher, likely above Rs. 60. If there is a good response, the company plans to increase sales.
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