Agricultural Marketing, Trade and Prices provides a comprehensive exploration of the evolving landscape of agricultural economics in the 21st century. With a focus on both theory and practice, the book delves into the critical role of marketing systems, pricing mechanisms, and trade policies that shape the future of agriculture and food security.
The text covers essential topics such as agricultural marketing channels, cooperative marketing, price discovery, government interventions, commodity futures, export-import dynamics, and the impact of globalization on Indian and international agriculture. It examines the challenges farmers face in accessing markets, the influence of middlemen, price volatility, and the need for efficient value chains that connect producers to consumers.
Special emphasis is placed on policy frameworks, WTO agreements, MSP (Minimum Support Price), e-NAM (National Agriculture Market), contract farming, and digital innovations in agri-trade. With real-world examples, data-driven insights, and case studies, the book bridges the gap between academic concepts and practical applications.
Designed for students of agricultural sciences, economics, business, and rural development, as well as policymakers and professionals, this book serves as a valuable guide to understanding how marketing, trade, and pricing collectively drive agricultural growth, farmer welfare, and national food security.
Book Details
Language: English
Compiled By: Department of agricultural
Pages: 59
Price: Free
Course Outline of Agricultural marketing, trade and prices
| S.No. | Topic Title |
|---|---|
| 1 | Agricultural marketing: concepts and definition, scope and subject matter of agricultural marketing |
| 2 | Market and marketing: meaning, definition, components of a market, classification, market structure, market functionaries or agencies |
| 3 | Theories of international trade, GATT, WTO, AoA, market access, domestic support, export subsidies, EXIM policy and ministerial conferences |
| 4 | Price characteristics of agricultural products: meaning, need for agricultural price policy |
| 5 | Risk in marketing, speculation, hedging, future trading and contract farming |
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