Amul has reduced the prices of over 700 dairy products, including ice cream and butter, starting September 22. Milk prices remain unchanged due to zero GST. The move follows recent GST reforms, with expectations of higher demand and revenue growth for the cooperative.
Leading dairy and food brand Amul has slashed the prices of over 700 products, including ghee, butter, ice cream, and snacks, with the aim to pass on GST benefits to consumers. The new price will be effective from September 22.
Amul’s parent, Gujarat Cooperative Milk Marketing Federation (GCMMF), announced revised prices for a range of products in a statement.
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“This revision is across the range of product categories like butter, ghee, UHT milk, ice cream, cheese, paneer, chocolates, bakery range, frozen dairy and potato snacks, condensed milk, peanut spread, malt-based drink, etc,” GCMMF said.
Here are the revised prices
- Butter – Prices have been reduced from ₹62 per 100 gm to ₹58.
- Ghee – ₹610 per litre from ₹650 per litre, a ₹40 price cut.
- Cheese block – ₹545 per kg from ₹575 per kg, ₹30 reduction.
- Paneer – 200g of paneer will cost ₹95 from 22 September, a reduction from the current price of ₹99.
- Ice cream – Starting September 22, Amul ice cream prices will range from ₹9 to ₹550, down from the earlier ₹10 to ₹600 range.
- Amul Protein – Products will fall in the range of ₹145 to ₹3,690, from ₹150 to ₹4,100.
- Frozen snacks – From 22 September, frozen snacks will range in price from ₹42 to ₹380, previously priced from ₹45 to ₹400.
- Bakery products – Baked goods will cost in the range of ₹10 to ₹270 from ₹11 to ₹300
Illustrative List of MRP Revision in Amul Products
| Category | Product / Pack Description | Old GST | New GST | Old MRP (₹) | New MRP (₹) | Reduction (₹) |
|---|---|---|---|---|---|---|
| Butter | Butter 100 g | 12% | 5% | 62 | 58 | 4 |
| Butter 500 g | 12% | 5% | 305 | 285 | 20 | |
| Ghee | 1 L Carton | 12% | 5% | 650 | 610 | 40 |
| 5 L Tin | 12% | 5% | 3275 | 3075 | 200 | |
| UHT Milk | Taaza Toned Milk 1 L TP | 5% | 0% | 77 | 75 | 2 |
| Gold Standardised Milk 1 L TP | 5% | 0% | 83 | 80 | 3 | |
| Ice Cream | Vanilla Magic Tub 1 L | 18% | 5% | 195 | 180 | 15 |
| Sugar Free Cup Shahi Anjir 125 ml | 18% | 5% | 50 | 45 | 5 | |
| Tricone Butterscotch 120 ml | 18% | 5% | 35 | 30 | 5 | |
| Kulfi Punjabi 60 ml | 18% | 5% | 25 | 20 | 5 | |
| Probiotic Chocobar 60 ml | 18% | 5% | 20 | 18 | 2 | |
| Duetz Gold Mango 60 ml | 18% | 5% | 20 | 18 | 2 | |
| Vanilla Cup 55 ml | 18% | 5% | 10 | 9 | 1 | |
| Strawberry Cup 55 ml | 18% | 5% | 10 | 9 | 1 | |
| Cheese | Processed Cheese Block 1 kg | 12% | 5% | 575 | 545 | 30 |
| Cheese Cube (8 × 25 g) | 12% | 5% | 139 | 130 | 9 | |
| Cheese Slices (5 × 20 g) | 12% | 5% | 149 | 140 | 9 | |
| Diced Cheese Blend 200 g | 12% | 5% | 129 | 120 | 9 | |
| Frozen Paneer | Malai Paneer Dice 200 g | 5% | 0% | 99 | 95 | 4 |
| Malai Paneer Dice 1 kg | 5% | 0% | 455 | – | – | |
| Chocolates | Dark Chocolate 150 g | 18% | 5% | 200 | 180 | 20 |
| Milk Chocolate 150 g | 18% | 5% | 200 | 180 | 20 | |
| Chocomini 250 g Tablet | 18% | 5% | 140 | 130 | 10 | |
| Bakery | Butter Cookies 200 g | 12% | 5% | 85 | 75 | 10 |
| Chocolate Cookies 300 g | 12% | 5% | 180 | 160 | 20 | |
| Sugar Free Cookies 450 g | 12% | 5% | 225 | 200 | 25 | |
| Condensed Milk | Mithai Mate 400 g tin | 12% | 5% | 130 | 122 | 8 |
| Peanut Spread | Peanut Spread 900 g | 12% | 5% | 325 | – | – |
| Frozen Snacks | Paneer Paratha 500 g | 18% | 0% | 240 | 200 | 40 |
| French Fries 1.25 kg | 12% | 5% | 215 | 200 | 15 |
Amul has informed its trade partners, including distributors, Amul parlours, and retailers across India, of the price changes.
“Amul believes the reduction in prices will spur consumption of a wide range of dairy products, particularly ice cream, cheese, and butter, as the per capita consumption remains very low in India, creating a large growth opportunity,” the statement noted.
Any change in milk prices?
The prices of pouch and packaged milk will remain unchanged, as they were not subject to GST even before the reforms.
“There is no change proposed in the prices of fresh pouch milk as there is no reduction in GST. It has always been zero per cent GST on pouch milk,” Jayen Mehta, MD of GCMMF, told ANI on September 11.
How will a price cut impact the demand for dairy products?
Owned by 36 lakh farmers, GCMMF said the reduction in prices will increase demand for its dairy products, leading to growth in its turnover.
The cooperative, which markets its products under the ‘Amul’ brand, saw revenue increase by 11 per cent to ₹65,911 crore in the last fiscal year, mainly due to higher sales volumes across all categories.
GST reforms
Union Finance Minister Nirmala Sitharaman announced a set of Goods and Services Tax (GST) reforms on Wednesday, 3 September, following the 56th GST Council meeting. Several items were brought under the nil GST regime, while many goods were shifted to 5% or 18% slabs from higher rates.
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