While Amul, India’s leading dairy products manufacturer and distributor, has a large presence across North India, over the past 5 years it has been actively trying to expand its business in South India with other key products besides milk and yogurt.
Meanwhile, the AMUL brand has launched a new advertisement in Pani to expand its sales of other products in North India and other regions. This is being praised by many marketing experts across India. What kind of advertisement is this..?
Amul sells 2.6 crore milk packets every day. The idea came about while researching how to use this to boost sales of other products.
Generally, if any brand wants to sell its products, it advertises through TV, digital advertising, or notices and posters. But Amul has thought smartly and successfully implemented the idea of using its milk packet as an advertising tool.
Amul has implemented an innovative strategy of cross-promotion of offers on its milk packets, such as more lucrative ice creams. Having been creating awareness about its products for the past few months to encourage people to buy other products, it has now added offer advertisements with an aim to increase sales.
Amul sells 2.6 crore milk packets every day. The idea came about while researching how to use this to boost sales of other products.
Generally, if any brand wants to sell its products, it advertises through TV, digital advertising, or notices and posters. But Amul has thought smartly and successfully implemented the idea of using its milk packet as an advertising tool.
Amul has implemented an innovative strategy of cross-promotion of offers on its milk packets, such as more lucrative ice creams. Having been creating awareness about its products for the past few months to encourage people to buy other products, it has now added offer advertisements with an aim to increase sales.
Through this initiative, Aavin has not only shown its entire product list to the public but has also gradually accustomed people to this new advertising method. Now, with the aim of increasing sales, it has also introduced offer advertisements.
Marketing experts have said that this type of advertising generates 26 million impressions per day without any additional cost (excluding printing costs), which is much lower and more efficient than any other advertising method in the marketing world.
Read More: Get more News from Dairy Sector
Amul has achieved a feat by making a small change in the packaging of its milk packets, boosting its ice cream sales. Even though milk is a low-margin product, what could be more impressive than using it to boost sales of its highly profitable ice cream?
Converting just 10 percent of the impressions generated by the 2.6 crore pakkets sold daily into sales is a jackpot. A small idea, like a small stone, has given Amul big returns. This strategy is expected to create a new paradigm in the Indian market.
The Tamil Nadu government’s Aavin platform has been used for various initiatives in a similar way. It has been used a lot, especially for creating awareness among the people. Some examples of this are in the photo below. Like Amul, Aavin can also use this idea to promote the sale of other products.
Moreover, the marketing and advertising industry, impressed by Amul’s idea, suggests that by adding a QR code to milk packets, impressions can be converted into direct sales. They have also given the idea that this QR code can be used to connect people directly to Amul’s ice cream sales platforms and sell.
There is also an opportunity for private brands to take this advertising strategy to the next level.
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