The newly-elected chairman and vice-chairman must balance political compulsions and resolve dairy farmers’ concerns while powering Amul’s global ambitions.

The Gujarat Cooperative Milk Marketing Federation (GCMMF), the powerhouse behind the globally renowned Amul brand, held its highly anticipated elections in Anand on July 22. The event marked a significant transition in the leadership of one of India’s most influential cooperative institutions, with Ashok Chaudhary elected unopposed as chairman and Gordhan Dhameliya as vice-chairman, succeeding Shamal Patel and Valamji Humbal, respectively.
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Chaudhary, 55, hails from Chitrodipura village in Mehsana district’s Visnagar taluka and is a prominent figure in the state’s cooperative sector. He took over as chairman of Mehsana’s Dudhsagar Dairy in 2021, after defeating a panel backed by former GCMMF chairman and a man of standing in the community Vipul Chaudhary.
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