The iconic Amul Girl, a beloved mascot for decades, is at the center of a social media buzz after a viral video suggested she was inspired by Shobha Tharoor. However, Amul’s marketers have clarified that the Amul Girl was created in 1966 by Sylvester daCunha and illustrator Eustace Fernandes, following the slogan ‘Utterly Butterly Delicious’.
VADODARA: The big-eyed mascot-Amul Girl dressed in red polka dots with a matching ribbon in her hair, red shoes, and a red-and-white bow, has once again taken centre stage. It is not because of any witty or innocent comment on any current event that usually appears on the billboards with cheeky one-liners in the longest-running outdoor aduertising campaign in the world.
Almost six decades after its ‘birth’, the iconic mascot is drawing attention after an Instagram video regarding her creation went viral, forcing her marketers to clarify the origins.
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This occurred after marketing consultant Dr Sanjay Arora shared a video suggesting that the Amul girl was inspired by Congress MP Shashi Tharoor’s sister, Shobha Tharoor Srinivasan. The video, which starts with “what does this girl (Amul girl) and Shashi Tharoor have in common,” claims that “the face of India’s most famous butter girl the cheeky blue-haired Amul mascot, was inspired by Shobha Tharoor, Shashi Tharoor’s young baby sister.”
In the video, Arora claims that “the queen of puns came from the sister of the king of vocabulary.” The video shared by Arora, which racked up millions of views, even caught the attention of Shashi Tharoor’s sister, who responded to the video on ‘X’.
“Received a charming reel posted by @chiefsanjay from so many asking whether I inspired the Utterly Butterly blue-haired cherub. Yes, I was the first Amul baby.
My sister @SmitaTharoor was in the 2nd colour campaign. We may have. But we don’t know,” she shared on ‘X’.
The marketers of the Amul brand, however, have debunked his claims. “We wish to clarify that the Amul Girl Illustration is not influenced by Ms Shobha Tharoor. She was created by Mr Sylvester daCunha and illustrator Mr Eustace Fernandes,” the Gujarat Cooperative Milk Marketing Federation (GCMMF), the Indian dairy major that markets brand Amai, said in a statement.
DaCunha received inputs from Dr Verghese Kurien, who conceived Amul’s mascot. In June 2023, daCunha passed away.
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