Guwahati: Northeast India’s largest dairy cooperative, Purabi Dairy, marked the onset of Magh Bihu with a pre-festival celebration at its dairy processing plant in Panjabari, Guwahati on Monday, highlighting a year of strong growth, expanding farmer participation and a wider presence across Assam’s dairy sector.
Addressing the media, officials of the West Assam Milk Producers’ Cooperative Union Ltd (WAMUL) said Purabi Dairy has grown from strength to strength over the past year, recording a significant rise in milk production and procurement alongside steady expansion of its cooperative network.
The number of Dairy Cooperative Societies (DCS) under Purabi increased during the year, while the cooperative dairy system has also gained momentum in Upper Assam. This expansion has brought more farmers into the organised dairy framework, ensuring stable and reliable income opportunities at the grassroots level.
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“Purabi Dairy’s focus has always been farmer-first growth. By strengthening procurement systems, expanding our cooperative base and improving market access, we are ensuring that dairy farming becomes a more reliable and sustainable livelihood for thousands of rural families across Assam,” said Sameer Kumar Parida, Managing Director, WAMUL.
During the year, Purabi Dairy expanded its product portfolio with the launch of Purabi Traditional Indian Sweets, which has received an encouraging response from consumers. Demand for value-added products such as flavoured milk and ice cream continues to remain strong, while longer shelf-life products like UHT milk have helped the cooperative reach newer and more distant markets.
With an expanded distribution network, Purabi products are now available across a wider geography, improving both supply consistency and consumer access. In Guwahati, several new Purabi Milk Booths were opened during the year in partnership with the Assam State Transport Corporation (ASTC) and the Guwahati Metropolitan Development Authority (GMDA), strengthening last-mile delivery and promoting local entrepreneurship.
Officials reiterated that despite the growing consumer footprint, Purabi’s core mission remains rural economic development. Continuous capacity building, assured milk procurement, timely payments and technical support are enabling farmers to enhance productivity and income stability.
Looking ahead, Purabi Dairy is gearing up for the next phase of infrastructure expansion, with new milk processing plants planned at Silchar, Jorhat and Dibrugarh. These facilities are expected to boost local procurement, reduce transportation costs and support region-specific dairy development in Barak Valley and Upper Assam.
The pre-Magh Bihu celebration featured traditional Assamese delicacies prepared using Purabi dairy products, along with cultural performances, creating a festive atmosphere that reflected the harvest spirit of the season. Media persons and guests appreciated the cooperative’s consistent role in connecting rural producers with urban consumers through a transparent, farmer-centric model.
As Magh Bihu symbolises gratitude for the harvest and hope for prosperity, Purabi Dairy reaffirmed its commitment to building a stronger, self-reliant dairy ecosystem in Assam—one that benefits farmers, strengthens rural livelihoods and delivers quality nutrition to households across the state.
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