Two friends, 50 cows, and a bold dream. A decade later, their venture is valued at Rs 1,380 crore. Here’s how they did it.
When determination meets vision, even the most ambitious dreams can come to life. It may seem unlikely but with enough grit, anything is possible. This is the remarkable story of two friends, Chakradhar and Nitin, who, in 2011, started with just 50 cows on the outskirts of Delhi. What they built from that humble beginning is nothing short of extraordinary.
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At the time, Delhi consumed around 7 million litres of milk each day. Chakradhar and Nitin’s dream? To sell 100,000 litres of milk daily. But the road ahead was far from easy. The dairy business came with its own set of challenges, caring for the cows, ensuring the milk’s freshness, and managing a complex supply chain. Despite the odds, these two friends persevered. And this is where Country Delight was born.
The mission of the company was simple yet ambitious: to provide the public with fresh, pure milk. Much of the milk available in the market was either adulterated or had been processed over extended periods. Chakradhar and Nitin were determined to change that.
In the beginning, neither had any prior experience. They began with just 50 cows, aiming to increase the number to 500 within two years. Their spreadsheets predicted an increase in supply from 200 litres a day to 5,000. In reality, however, it took three times longer to reach that goal. Finding suitable land, caring for the cows, and maintaining high standards of quality was anything but easy.
Yet, their perseverance paid off. Chakradhar and Nitin began sourcing milk directly from farmers and delivering it to customers within hours. Today, Country Delight offers far more than just milk; it now sells ghee, cheese, yoghurt, fruits, vegetables, and other kitchen essentials. Everything is managed through a mobile app, where customers can place orders and receive regular deliveries via subscription.
The company now operates across 18 cities in 11 states. Its business model is quite distinct from that of most competitors. Today, Country Delight has over 500,000 subscribers and processes more than 5 million orders each month. By sourcing milk directly from farmers, they minimise the risk of adulteration while ensuring better prices for the farmers. Chakradhar and Nitin even provide customers with kits to test the quality of their milk. Once tested, the milk is pasteurised and delivered without delay.
The company is now on the verge of entering India’s prestigious ‘unicorn’ club. But Chakradhar and Nitin have even bigger dreams: they aim to list the company on the stock exchange. Their story stands as a powerful inspiration for anyone who dares to dream and is willing to work tirelessly to make that dream a reality.
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