Consumers are devoted to real dairy products, even as dairy alternative products continue to enter the market. With 71% of U.S. consumers exclusively consuming dairy products, the answer is clear—consumers still seek real dairy in their diet. Which driving factors and consumer trends are pushing the dairy category forward? Not surprisingly, it all starts with taste.
Taste is Priority One
Clearly, taste remains the driver for consumers. In a recent survey, 85% of U.S. consumers said that taste is very impactful on their food and beverage purchase decisions. This is especially true when it comes to the taste of dairy across foods and beverages. Consumers have a strong preference for the “superior taste and texture” of real dairy over dairy alternatives, as highlighted by the 57% of U.S. adults who prefer the taste of real dairy milk.
Price is a Close Second
What’s the second most impactful driver for today’s food and beverage consumers? Not surprisingly—price, with 76% of consumers saying it’s the second most important factor on their decision to buy foods and beverages. In fact, according to Mintel’s 2024 Global Food & Drink Trends, “cost and taste are non-negotiables for consumers in 2024.” Another recent report found that higher prices due to inflation actually have a greater impact on plant-based alternative sales than on dairy product sales, contributing to the growth of the dairy category.
Focused on Health and Wellness
After taste and price, 62% of consumers say overall healthfulness impacts their food and beverage choices. Consumers’ desire for real dairy ingredients may be driven by many factors, but its impact on health always makes their list. In fact, 56% of consumers “…generally view dairy as having a positive impact on health.”
Recent trends show that more than 1 in 3 consumers have started being proactive about their health. It’s the perfect time for dairy to take its rightful place as the “original functional food” and leverage the consumer preference for dairy products that have added health benefits. Claims such as immunity, prebiotic dietary fiber, calcium and joint health—which are up 254% in one year—as well as skin and brain health have all started popping up in products across the dairy category.
Keeping Things Real…and Natural
Thanks to their rich flavor and creamy texture, dairy ingredients have been a focus in the food and beverage industry for a long time. But, dairy ingredients provide benefits beyond taste and texture. With today’s consumers checking ingredient labels more than ever, products with real dairy ingredients have the opportunity to shine, as natural ingredients with a strict chain of supply. According to a recent study, natural ingredients are a main deciding factor for consumers with approximately 30% prioritizing “natural/made with real ingredients.”
The Butter Buds Solution
So, how can food and beverage brands deliver products with all the benefits of real dairy—at a cost consumers can feel good about? Butter Buds real dairy ingredients offer solutions that are cost-conscious, but never compromise on great taste and texture.
How? Our real dairy solutions are highly concentrated and, therefore, feature extremely low application levels. Your brand’s bottom line gets a boost by reducing total ingredient cost without compromising taste or texture and helping control costs and protect profit margins with more stable pricing compared to dairy commodities as a whole.
Read More: Get more News from Dairy Sector
The real dairy experts at Butter Buds use our scientific expertise, practical experience and efficiency to help you craft on-trend dairy solutions that provide functionality as well as flavor. Working with Butter Buds can give you an edge when it comes to formulating your next food and beverage innovation. The application opportunities are endless—from traditional dairy-based applications to new innovations—including:
- Bakery
- Confectionery
- Beverages
- Sauces & Dressings
- Soups
- Snacks
- Desserts
- And more!
With Butter Buds you get real dairy ingredients that come straight from America’s dairy heartland in Wisconsin—giving consumers confidence that they know where your ingredients come from. And most importantly, you get the ability to tailor your real dairy product offerings to the evolving tastes of consumers, positioning your brand for a better bottom line.
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