By pioneering transparent labelling, dairy brands can not only fulfil corporate responsibility but also spark a broader transformation towards healthier diets across all sectors.
As India grapples with a surge in lifestyle diseases and a public increasingly mindful of health, the absence of a standardised front-of-pack (FoP) nutritional grading system stands out as a glaring gap in its food policy landscape. Packed foods and drinks are more widely consumed than ever, yet nutritional labels remain dense and confusing. What’s needed is a simple, transparent FoP system already implemented in places like France, Belgium and Australia to empower consumers with quick, informed decisions.
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Globally, graded FoP labels like Nutri-Score in Europe and Health Star Rating (HSR) in Australia have shown impressive results. Nutri-Score, which uses a colour-coded A–E scale, has been proven to improve consumer choices: one meta-analysis found it led to a 7.9 per cent increase in overall diet quality while reducing calorie, salt and saturated fat intake by up to 17 per cent. In Belgium alone, the adoption of Nutri-Score across 1,700 products in its first year signalled strong industry engagement. Australia’s HSR offers a responsive ½-to-5-star scale. These models demonstrate that clear, visual grading encourages healthier shopping habits and yields public health benefits.
India’s diversity spanning thousands of food products, from artisanal treats to packaged staples, makes broad implementation complex. Moreover, some industry voices argue that grading may unfairly penalise traditional foods. Indeed, Nutri-Score in Europe initially rated nutrient-rich cheeses poorly, prompting revisions to ensure alignment with dietary guidelines.
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