Punjab: Verka, the flagship dairy brand of Milkfed Punjab, recorded a turnover of ₹551 crore in June 2026, up from ₹480 crore in the same month last year, marking a 14.79% year-on-year increase.
The ₹71-crore increase comes alongside a sharp rise in sales across several value-added dairy categories, indicating a growing emphasis on products beyond conventional liquid milk.
UHT Cream, Butter and Dairy Whitener Drive Growth
According to the reported June figures, UHT cream recorded the strongest growth, with sales increasing 213% year on year.
Other major categories also posted significant growth:
| Product category | Growth in June 2026 |
|---|---|
| UHT Cream | 213% |
| Table Butter | 94% |
| Dairy Whitener | 58% |
| Ghee | 41% |
| Tetra Pack Lassi | 30% |
| Ice Cream | 22% |
| UHT Milk | 20% |
The performance highlights the increasing contribution of products with longer shelf lives and wider applications across retail and food-service markets.
While liquid milk remains central to the cooperative dairy model, categories such as cream, butter, ghee, dairy whitener and UHT products allow processors to diversify their product mix and potentially improve milk utilisation.
Milk Procurement Also Rises
The growth in processed dairy sales has been accompanied by an increase in Milkfed Punjab’s milk procurement.
During June, the cooperative reportedly increased daily milk procurement by nearly two lakh litres, representing around 11% growth compared with the corresponding period last year.
Also Read: Tripura Targets Dairy Output Growth With NDDB Partnership and Cooperative Expansion
The state government has cited a national milk-production growth benchmark of around 5–6%, putting the reported increase in Milkfed Punjab’s procurement above that benchmark.
Higher procurement provides the cooperative with additional raw material for processing, but sustained growth will depend on matching milk collection with processing capacity, product demand and distribution capabilities.
Beyond Liquid Milk
Verka’s June performance reflects a broader shift underway in the organised dairy industry, where cooperatives and private processors are increasingly focusing on value-added dairy products.
Fresh liquid milk remains a high-volume category, but products such as butter, cream, ghee, dairy whitener, ice cream and packaged fermented products offer opportunities to diversify revenue streams and reach different consumer segments.
The sharp increase in UHT cream and table butter sales is particularly notable because these categories can serve both household consumers and institutional or food-service customers.
Growth Brings Execution Challenges
Maintaining the current growth trajectory will require continued investment in processing infrastructure, cold-chain logistics, distribution, product innovation and quality management.
Rapid expansion in individual product categories also needs to be supported by sustained consumer demand. As volumes increase, maintaining product consistency, food-safety standards and reliable distribution will become increasingly important.
What Verka’s Numbers Signal for Cooperatives
Verka’s June results underline an important development in India’s cooperative dairy sector: milk procurement is increasingly only the starting point of the value-creation chain.
The ability to convert procured milk into a diversified portfolio of value-added products can help cooperatives respond to changing consumption patterns while making better use of their processing infrastructure.
For Milkfed Punjab, the combination of higher milk procurement, 14.79% turnover growth and strong increases across multiple value-added categories suggests that diversification is becoming a central component of Verka’s growth strategy.
However, the reported sales growth should not be interpreted automatically as equivalent growth in profitability; the latter would depend on product-level margins, procurement costs, processing expenses, marketing expenditure and distribution costs.
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